The Life of Talented People Essay Example | Topics and Well Written Essays - 1750 words

The Life of Talented People - Essay Example The aim of the online marketing is to achieve as many views as possible to the site. In this regard, the YouTube channel for the musician must be interlinked with all online communities and sites. Therefore a Facebook page for James Morrison will be created and linked to the Twitter following and the YouTube channel through hyperlinks. The online pages and sites for the must be properly designed in order to achieve attractiveness, user-friendliness, and effectiveness in navigation. In this regard, attractive photos of the artist, especially during performances, must be included on the online sites. More importantly, the music videos of the artists must be provided with links to allow views to access them with ease. The Daily Mail (2011, p. 36) illustrates that online marketing of music must ensure that the works of the artist are easily accessible by the audience so that the popularity of the artist within the market will grow significantly. Furthermore, James Morrison’s websi tes and likes will be updated regularly so that current and relevant information on new releases, performances and collaborations are availed to the music market. What is to be given priority is the relevance of the information of the sites. The information on the artist must be interesting to avoid a situation where viewers of the site get bored with the site.Management of Recording DealsSexton, McClure & de Hart (2002, p. 440) point out that one of the most important roles of art managers is making deals with Record Labels or producers. important roles of art managers are making deals with Record Labels or producers. The music business of the artist must be controlled by the artist manager which includes making proper deals with must producers at the right time.

Ideo Assignment Example | Topics and Well Written Essays - 500 words

Ideo - Assignment Example It proves that a liberal management system is necessary for a company to achieve continuous successful results (Neri, 2010). The company also invests in building great infrastructure for the designers allowing them to have fun creating and executing new ideas. The company has also come up with creative futuristic merchandises and solutions, which penetrate the market on a global scale. Among many other inventions IDEO has had, since inception, the redesigned shopping cart as one of its most successful inventions. The IDEO designers noticed problems with the traditional designs and changed them (Roth, 2011). Factors like safety when using the trolley were also a major issue. Additionally, inventing a product scanner to scan the goods reduces the time a customer spends at a till waiting for their turn to purchase. For example, instead of customers pushing trolleys around crowded supermarkets they can leave them at the end of an aisle and. It has not yet been released to the market, because of stiff competition particularly in the French markets (Roth, 2011). The 1998 IDEO shopping cart design was a success though it was not ready to enter to the market (Roth 2011). The firm had an excellent idea that would impress the customers and ease the efforts made in traditional way of shopping. However, the marketing team had not researched the market to find out if it would be economically viable, or if the retailers would accept the extra costs. As noted with products like the iPhone, clients are ready to purchase particularly if they are of good quality, are friendly and technologically enhanced. If I hired IDEO to redesign my products, I would be extremely confident with the firm. However, this would only be possible if I had a brilliant idea of a new product or the need to substantially improve on an existing one. I would be confident because I have seen that over time, the firm has invented products that are visionary,