The Impact Of Media On Female Athletes - 967 Words

threatening female athlete’’ (Rowe, 2004:). Females very rarely receive more coverage than males, despite their efforts and achievements being equivalent (Weter and Canni, 2013). This is evident in the sport sections of newspapers as well as other forms of mediated sport. Often only a minute portion, if any, of a newspaper page is utilised for the representation of female athletes. Media personnel attempt to permeate ideologies to wider society through the use of media texts, often legitimising the notion that sports are naturally an activity for males. This is achieved by displaying many images of physically powerful men (George et al, 2001: ) who depict the ideals and values of muscular Christianity. Boyle and Haynes, (2009:122), explain that due to biological differences between men and women that have been socially established, females are very rarely represented showing muscles and being physically powerful. George et al, (2001: ), explain that this organisation of society can be seen throughout history and has been prominent for many years. The Victorian legacy, as explained by Boyle and Haynes (2009:123), where by female physical ability, emotional state and limitations inflicted by society to participate in sport, can still be seen in modern society. Majendie, (2015), produced a media text for the Independent about the gold medal winner Jessica Ennis-Hill. In this particular text she is initially referred to as the ‘golden girl’. Bruce, (2015: ),Show MoreRelatedThe Impact Of Social Status On Sports And Physical Activity1362 Words   |  6 Pagesparticipation, access and equity to sport and physical activity should be evaluated. The structural level of the framework examines inequities within society on a much larger scale. It evaluates the impact of social status on the types and levels of participation in sport and physical activity. The impact of power and relationships within society and the distribution of sporting re sources and rewards on participation in sport and physical activity are also covered within the structural level of theRead MoreSports Coverage And Its Effect On Women s Sports863 Words   |  4 PagesDespite the prevalence of the gender binary in our everyday lives, it is reinforced even further by the sports media that acts as a strong social influence. Additionally, sports media depicts gender inequality by creating a discriminatory system that favors men’s sports and regards women’s sports as a â€Å"second rate investment.† Lack of funding and lack of coverage have seemingly created a self-fulfilling prophecy for the future of women’s sports. Quantitative evidence from research completed by theRead MoreThe Athletes Of The Athletic Department862 Words   |  4 PagesWhile only one of the women I worked with this semester is graduating, I know that other female athletes within the athletic department have and are carrying on the leadership skills the y learned because of athletics. For the sake of privacy, some names have been changed. One student, Beatrice Manuel, was a successful student-athlete here at Ohio that is graduating with me next week. Over the course of four years, she learned key leadership skills such as how to lead a team and work with them, resilienceRead MoreSocial Media As Forms Of Electronic Communication1372 Words   |  6 PagesMedia Merriam-Webster Dictionary defines social media as forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (videos). Numerous ethical issues are associated with the use of Social Media. First social media sites share private and professional information. It appears lives of the people are on display. There are no private or professional boundariesRead MoreAmerican Athlete Babe Didrikson Zaharias1301 Words   |  6 PagesAmerican athlete Babe Didrikson Zaharias earned more medals, broke more records, and swept more tournaments in more sports than any other athlete, male or female, in the twentieth century. Within recent years, women have made huge strides in the world of sports and athletics but are still not getting proper recognition for the time, effort, and talent these women have put into their sport. Gender equality is a major prob lem in athletics, Title XI, sports media, and the sexualisation of females involvedRead MoreGender Equality Within College Athletics1405 Words   |  6 Pagesfavor of Title IX marvel at the continuing strides in granting women athletic equality, however, critics have opposed such advances due to the unjust impact it has had on male athletes. Although Title IX was authorized to enforce gender equality within college athletics, it has also had a huge impact on women’s professional athletics. This impact includes a significantly higher amount of women being able to compete in athletics at the high school, college, and professional level. Many advocatesRead MoreWomen in Sports Essay example938 Words   |  4 Pagesmany different criticisms and to the possibility of exploitation within the media and from male authority figures. Women in sports are constantly striving for equality where hegemonic masculinity in social sporting institutions value male athleticism at the expense of female athletes. From a historical perspective there is evidence that provides a detailed accounting of the evolution female athletes have made in the sporting arena. Throughout the decades of the twentiethRead MoreEssay On Sexploitation1341 Words   |  6 PagesSexploitation There has been a surge of female involvement in sport in recent decades. In the past, sport was viewed as a primarily male or masculine pastime; however, it has evolved into an equitable â€Å"universally shared human culture† (JCRWS, 2017). Despite the positive popularity in women’s sport, there has also been an increase in the exploitation of women’s bodies in media coverage, namely ‘Sexploitation’. Sexploitation in context with athletics and sports is defined as types of marketing, promotionRead MoreGender Stereotyping : A Televised Media Sports Coverage1332 Words   |  6 PagesTelevised Media Sports Coverage Anonymous University of Arizonaâ€Æ' Abstract Sports fans usually acknowledge various sports through different mass media outlets. To develop our comprehension of social qualities inserted in sports and to investigate current values and power structures in regards to men and women, it is important to explore the potential impact that media may have in manipulating conventions about gender-appropriate sport conduct. One question that will be answered is, does mass media influenceRead MoreDetermining Women Athletes Identify As Influences On Their Participation1398 Words   |  6 Pagesfactors women athletes identify as influences on their participation in sports. The findings show that there are both obstacles and facilitators which influence their participation in sport. Interpersonal, intrapersonal, recommendations and environmental factors are facilitators to participation in sports while obstacles include financial constraints, time, and lack of social support. This chapter will provide conclusions and recommendations. Summary The study shows that athletes recognize more

Evolution Exam 2 ( Take Home ) Name - 1371 Words

Evolution Exam 2 (Take Home) Name: 1. Mutation is a driving force for the evolution of a species. Describe the 3 main mutations that can occur in a gene, and the impact those mutations will have on protein structure/function. (5 pts) Gene mutations are also known as point mutations and they involve changes in the structure of a gene due to the change in their chemical nature. Examples of three main mutations that occur in a gene are: Insertion- this is the addition of an extra base onto an existing DNA strand. The resulting m-RNA base and the subsequent amino acid alignment are altered and no polypeptide chain is formed since none of the intended amino acid have been linked, the impact will have on protein called Frameshift. Deletion – this is the removal of a gene portion on a DNA strand. Consequently the sequencing of the amino acid on the polypeptide chain is altered, resulting to production of a wrong protein, also have Frameshift impact on the protein. Inversion – if a portion of the DNA strand rotates through 1800 that portion is said to have inverted and hence altering the protein’s base sequence at this point. 2. You have identified a novel mutant allele for the HiBrn8 gene leading to decreased response to stimuli by the brown bear during hibernation. You have obtained the sequence for wild type and mutant alleles for ABCR. The underlined portion is an intron.Show MoreRelatedPeer Pressuring Parents : High School Being On The Honor Roll896 Words   |  4 Pagesthe honor roll was a huge deal to me. I loved the feeling of making my parents proud. During my junior year at Saint Clair High School I took AP biology for a semester. Even though I didn t want to take it, my parents pushed it on me. Even the counselor forced it on me. I felt like if I didn’t take it, my parents would be disappointed in me. That was something I would not let happen. With all the pressure I finally gave in. It was a hot day in the beginning of September. 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Swot Analysis of Starbucks Free Essays

Management 303 SWOT Analysis of Starbucks Corporation Section I – Organizational History / Mission Statement In 1971, Starbuck’s opened its first location in the touristy Pikes Place Market in Seattle. The Starbucks name is derived from the coffee-loving first mate in the novel, Moby Dick. The logo, a two-tailed mermaid encircled by the stores name, continues with the theme and background of the name. We will write a custom essay sample on Swot Analysis of Starbucks or any similar topic only for you Order Now From the beginning, Starbucks prides themselves on not only providing their customers with high-quality whole bean coffees, but also with providing them with an inviting atmosphere. The mission statement, â€Å"to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time†, is seen today in the more than 15,000 locations in more than 150 countries. Section II – Strengths and Weaknesses In my opinion, the top two strengths of Starbucks is their strong brand image associated with their high-quality coffee and their committed and strong workforce. Their top two weaknesses in my opinion are their high premium prices and lack of internal focus. Strength 1 – Strong Brand Image According to G Serrano, â€Å"The strongest attribute that consumers associate with the Starbucks brand is its being known for specialty/gourmet coffee. Starbucks is a widely-recognized brand. Its top-of-mind recall is high. It is both a household name and a buzzword. † By becoming a household name people go to Starbucks to get the â€Å"Starbucks Experience†. This means that Starbucks has made their stores so inviting that people actually get up early in the morning, grab the paper or a good book and drive down to the local Starbucks and basically just chill out. They provide an optional light snack, a good cup of coffee, free Wi-Fi and the comfort of your own home. Being highly recognized for all of the above qualities has contributed in the growth and expansion of their many locations throughout the US and abroad. This is a huge strength in that that being on top of the market share pretty much ensures that no matter what they will continue to stay on top because of their branding and their popularity. Strength 2 – Committed and Strong Workforce Not only does the coffee drive customers to Starbucks, but the dedicated employees who care about their jobs and their customers do as well. Starbucks thinks so highly of their employees, they call them â€Å"partners†. The partners are the ones who create the atmosphere that makes the customers feel the way they do about Starbucks. As Hammers stated in her â€Å"Workforce Management† piece, â€Å"The company’s rich benefit blend keeps turnover low and employee satisfaction high. And that’s why it’s the Optimas Award winner for Quality of Life. As business owners and managers, our job is to make sure that our employees or partners, for that matter, are happy and well-trained. When this happens, as it has with Starbucks, it outwardly shows to the clientele and it makes them want to come back time and time again. Weakness 1 – High Premium Prices Starbucks is a premium brand that commands premium prices. As competitive pressures increase, the c ompany could be undercut by lower price rivals such as McDonalds or Duncan Donuts. Recession or downturn in the economy, like we are facing now, affects consumer spending. If Starbucks continues to increase prices over the next few years in the face of increasing coffee prices, there could be a downside to their forecast. In this highly competitive market and with less disposable income to spend, consumers turn to lower priced venues and competitors. † Starbucks should look into some sort of cost saving efforts when it comes to the coffee beans that they buy. I know they are known for their premium brands, but with prices on the steady increase something Weakness 2 – Lack of Internal Focus Starbucks has grown by leaps and bounds over the past decade or so. They seem to be consumed with growing their market share by increasing the amount of locations they have within the states as well as abroad. Serrano states just this point in saying â€Å"The growth strategy was not really the failing point. In fact, this augured well for the company’s bottom line. What the company’s executives failed to see was the fact that if it wanted to saturate the market, its product and service offerings were not really meeting the characteristics of the market. That is why the market perceived Starbucks as merely concerned with growth in the number of stores and profits. The wide potential market base did not see Starbucks as concerned with their needs. † Starbucks goes through a lot of effort to get the opinions of their partners and their clients. They even have a board of people who read the queries on a monthly basis to see where improvements can be made. Since they are putting in all the effort, they need to follow through and start listening to the very people that give them their profits. Expanding will do no good if you don’t have any customers. The more they neglect what their partners and customers are saying, the more they are going to lose touch. Section III – Opportunities and Strengths In my opinion, the two biggest opportunities for Starbucks are increasing their CRM and database marketing and expanding into new product lines. Strength 1 – Increasing CRM and Database Marketing One of the greatest opportunities for Starbucks is to increase their CRM and Database Marketing. At the moment Starbucks just asks you what you want, you pay for it, they make your drink and you are on your way. In order to better serve their clients and give back to them, they could come up with some type of rewards program. Many large retailers and food chains have already begun these programs. This would help them stay in touch with their clients by sending them emails of upcoming events, new drinks and new offers. They could also attach a rewards program for the customers who have a daily addiction to their drinks. This basically becomes a win-win situation for not only Starbucks but for their customers as well. Strength 2 – Expanding Product Lines and Services We all know that Starbucks has the best selection of coffees around. Unfortunately, that is all they do. I think one of the greatest opportunities for them would be for them to expand their food line to go along with their drinks. Seeing that they are open all day long and into the night, they could benefit greatly by developing a larger lunch line. They currently have small salads and finger sandwiches at some of their locations. By increasing their menu they could also increase their profits. This would help give them a competitive advantage of other cafes along the same lines as them. How to cite Swot Analysis of Starbucks, Papers