Passions

Passions Edit: Aww, shoot! I wrote you all this blog post last night, before I left the house, and then forgot to publish it. Well, here it is, a year late. And now, to hit the road for Vermont. Hope this helps with those last-minute applications, though. Hola! The title and mini-description attached to this post may have, despite my best efforts, given some of you a clue as to what this post will be about. Anybody who read my last post might also know, as I gave away some spoilers. Brought to you just in time for 2010 (think about it the writing of this post spanned almost TWO YEARS. I should get a raise for that), its Cams thoughts on the college essay process! Huzzah! Three Saturdays ago, I was walking through a far-too-familiar part of campus with my friend Kevin. (Coincidentally, my brother is also named Kevin. Relevant to you? Nope, but you read it anyways. Congratulations, youre procrastinating. Stop procrastinating and skip ahead to the college-relevant material, you slacker.) (Did the previous run-on aside cause you to forget what I was talking about? Good! Some mental exercise for you and literary laziness for me.) Because this year Kevin, a friend from my high school, is like many of you e.g. prefrosh material we were talking about the college essay process. For many people at my school, and many other people I knew, the college essay process was Not Fun. I can certainly agree with that when looking at the volume of work most high school seniors get themselves into e.g. the paperwork starts to ascend its usual two dimensions and acquire volume, because, well, theres a lot of it. Or, the electronic bits storing your apps start to acquire volume, but . hey, stop questioning my word usage. The other reason many people found the college essay to be Not Fun, though, and the reason I want to waste your time with here, was that they hated writing about themselves. Kevin and I, walking somewhere on campus, came to perhaps a far-too-hasty conclusion: thats stupid. We stopped (conversationally, that is), realized that might be not quite what we meant, and tried to describe what we actually meant. See, heres the thing the revolutionary bit what those people dont know is that the college essay should be *fun*. (eww, I sound like a guidance counselor I promise, Im still only one year past all yalls) (Yep, Im from Massachusetts, and I say that sometimes, mostly for kicks. People get angry at me for it) The college essay is a lot of work, but the work should not be bad; the reason behind that is fairly simple. You get to write about yourself! Youre not being self-centered, youre not facing a yawning audience; youre trying to show people the best parts about you! Now, granted, some people with low self-esteem might not like writing about themselves, but heres the cool bit: theyre not asking you to write about your faults! They want the best of you. The college essay is the time to shamelessly (but truthfully start lying and youll run into trouble, so please please please dont do it?) put your best foot forward and talk about you, the bits of you that you like most and that defin e you. That should be fun. If theres something about you that you wouldnt enjoy sharing with other people, then perhaps you shouldnt put it on your college application think first for a second about why you dont enjoy it. Its more than that, though; its not just writing about yourself. Its writing about your passions, your hobbies, your interests and your real drive; give them the reason you get up in the morning, give them the reason you stay up late, and give them the reason you like being you! Or if theres something in your life you want to change, give them that! The college essay, at least for most prompts (disclaimer: I havent looked at any, this year, including MITs _), is fairly flexible, because its designed to let you shine through, not just an essay. And are you ready for the best part? No matter what you write, your audience has to read it!* They get paid to read your college essay! Hah! And dont think its minimum wage just the other day, I was talking with Matt in the admissions office about which new Ferrari hes going to buy.** See, these people get money (cash, bills, dough!) to read YOUR essay about YOU. So why give them anything less? *I think so. Unless you dont write it, anyway. **Im making this up. However, Matt, if it were true that you can afford a Ferrari and are purchasing one, why havent you offered me rides yet? The college essay is your chance to shine; its a lot of work, but its where youre supposed to show people everything youre proud of, and everything youve worked for; if youve worked for things you care about, that should be a whole lot of fun. So procrastinators and re-writers alike (or anybody else still writing a college essay this year), go for it! You have till sometime tomorrow (check Matts post for the details) to get your essays in. Go make em great. Err, disclaimer: Despite being employed by MIT Admissions, I know very little about the college essay and how its evaluated. This is just my take on it. And Kevins. Dont take it as the official word of the admissions office, please; take it as one students blogular ramblings. (Also, good luck in March, everybody!) Have a happy 2010, and stop worrying about college so much go enjoy the rest of your senior year. Thats all, folks. -Cam

The Impact Of Media On Female Athletes - 967 Words

threatening female athlete’’ (Rowe, 2004:). Females very rarely receive more coverage than males, despite their efforts and achievements being equivalent (Weter and Canni, 2013). This is evident in the sport sections of newspapers as well as other forms of mediated sport. Often only a minute portion, if any, of a newspaper page is utilised for the representation of female athletes. Media personnel attempt to permeate ideologies to wider society through the use of media texts, often legitimising the notion that sports are naturally an activity for males. This is achieved by displaying many images of physically powerful men (George et al, 2001: ) who depict the ideals and values of muscular Christianity. Boyle and Haynes, (2009:122), explain that due to biological differences between men and women that have been socially established, females are very rarely represented showing muscles and being physically powerful. George et al, (2001: ), explain that this organisation of society can be seen throughout history and has been prominent for many years. The Victorian legacy, as explained by Boyle and Haynes (2009:123), where by female physical ability, emotional state and limitations inflicted by society to participate in sport, can still be seen in modern society. Majendie, (2015), produced a media text for the Independent about the gold medal winner Jessica Ennis-Hill. In this particular text she is initially referred to as the ‘golden girl’. Bruce, (2015: ),Show MoreRelatedThe Impact Of Social Status On Sports And Physical Activity1362 Words   |  6 Pagesparticipation, access and equity to sport and physical activity should be evaluated. The structural level of the framework examines inequities within society on a much larger scale. It evaluates the impact of social status on the types and levels of participation in sport and physical activity. The impact of power and relationships within society and the distribution of sporting re sources and rewards on participation in sport and physical activity are also covered within the structural level of theRead MoreSports Coverage And Its Effect On Women s Sports863 Words   |  4 PagesDespite the prevalence of the gender binary in our everyday lives, it is reinforced even further by the sports media that acts as a strong social influence. Additionally, sports media depicts gender inequality by creating a discriminatory system that favors men’s sports and regards women’s sports as a â€Å"second rate investment.† Lack of funding and lack of coverage have seemingly created a self-fulfilling prophecy for the future of women’s sports. Quantitative evidence from research completed by theRead MoreThe Athletes Of The Athletic Department862 Words   |  4 PagesWhile only one of the women I worked with this semester is graduating, I know that other female athletes within the athletic department have and are carrying on the leadership skills the y learned because of athletics. For the sake of privacy, some names have been changed. One student, Beatrice Manuel, was a successful student-athlete here at Ohio that is graduating with me next week. Over the course of four years, she learned key leadership skills such as how to lead a team and work with them, resilienceRead MoreSocial Media As Forms Of Electronic Communication1372 Words   |  6 PagesMedia Merriam-Webster Dictionary defines social media as forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (videos). Numerous ethical issues are associated with the use of Social Media. First social media sites share private and professional information. It appears lives of the people are on display. There are no private or professional boundariesRead MoreAmerican Athlete Babe Didrikson Zaharias1301 Words   |  6 PagesAmerican athlete Babe Didrikson Zaharias earned more medals, broke more records, and swept more tournaments in more sports than any other athlete, male or female, in the twentieth century. Within recent years, women have made huge strides in the world of sports and athletics but are still not getting proper recognition for the time, effort, and talent these women have put into their sport. Gender equality is a major prob lem in athletics, Title XI, sports media, and the sexualisation of females involvedRead MoreGender Equality Within College Athletics1405 Words   |  6 Pagesfavor of Title IX marvel at the continuing strides in granting women athletic equality, however, critics have opposed such advances due to the unjust impact it has had on male athletes. Although Title IX was authorized to enforce gender equality within college athletics, it has also had a huge impact on women’s professional athletics. This impact includes a significantly higher amount of women being able to compete in athletics at the high school, college, and professional level. Many advocatesRead MoreWomen in Sports Essay example938 Words   |  4 Pagesmany different criticisms and to the possibility of exploitation within the media and from male authority figures. Women in sports are constantly striving for equality where hegemonic masculinity in social sporting institutions value male athleticism at the expense of female athletes. From a historical perspective there is evidence that provides a detailed accounting of the evolution female athletes have made in the sporting arena. Throughout the decades of the twentiethRead MoreEssay On Sexploitation1341 Words   |  6 PagesSexploitation There has been a surge of female involvement in sport in recent decades. In the past, sport was viewed as a primarily male or masculine pastime; however, it has evolved into an equitable â€Å"universally shared human culture† (JCRWS, 2017). Despite the positive popularity in women’s sport, there has also been an increase in the exploitation of women’s bodies in media coverage, namely ‘Sexploitation’. Sexploitation in context with athletics and sports is defined as types of marketing, promotionRead MoreGender Stereotyping : A Televised Media Sports Coverage1332 Words   |  6 PagesTelevised Media Sports Coverage Anonymous University of Arizonaâ€Æ' Abstract Sports fans usually acknowledge various sports through different mass media outlets. To develop our comprehension of social qualities inserted in sports and to investigate current values and power structures in regards to men and women, it is important to explore the potential impact that media may have in manipulating conventions about gender-appropriate sport conduct. One question that will be answered is, does mass media influenceRead MoreDetermining Women Athletes Identify As Influences On Their Participation1398 Words   |  6 Pagesfactors women athletes identify as influences on their participation in sports. The findings show that there are both obstacles and facilitators which influence their participation in sport. Interpersonal, intrapersonal, recommendations and environmental factors are facilitators to participation in sports while obstacles include financial constraints, time, and lack of social support. This chapter will provide conclusions and recommendations. Summary The study shows that athletes recognize more

Evolution Exam 2 ( Take Home ) Name - 1371 Words

Evolution Exam 2 (Take Home) Name: 1. Mutation is a driving force for the evolution of a species. Describe the 3 main mutations that can occur in a gene, and the impact those mutations will have on protein structure/function. (5 pts) Gene mutations are also known as point mutations and they involve changes in the structure of a gene due to the change in their chemical nature. Examples of three main mutations that occur in a gene are: Insertion- this is the addition of an extra base onto an existing DNA strand. The resulting m-RNA base and the subsequent amino acid alignment are altered and no polypeptide chain is formed since none of the intended amino acid have been linked, the impact will have on protein called Frameshift. Deletion – this is the removal of a gene portion on a DNA strand. Consequently the sequencing of the amino acid on the polypeptide chain is altered, resulting to production of a wrong protein, also have Frameshift impact on the protein. Inversion – if a portion of the DNA strand rotates through 1800 that portion is said to have inverted and hence altering the protein’s base sequence at this point. 2. You have identified a novel mutant allele for the HiBrn8 gene leading to decreased response to stimuli by the brown bear during hibernation. You have obtained the sequence for wild type and mutant alleles for ABCR. The underlined portion is an intron.Show MoreRelatedPeer Pressuring Parents : High School Being On The Honor Roll896 Words   |  4 Pagesthe honor roll was a huge deal to me. I loved the feeling of making my parents proud. During my junior year at Saint Clair High School I took AP biology for a semester. Even though I didn t want to take it, my parents pushed it on me. Even the counselor forced it on me. I felt like if I didn’t take it, my parents would be disappointed in me. That was something I would not let happen. With all the pressure I finally gave in. It was a hot day in the beginning of September. I remember nervously walkingRead MoreEssay on Student: Woodrow Wilson and Federal Government Jobs1461 Words   |  6 PagesHISTORY 2020 FIRST TAKE HOME EXAM You may use only class notes, your weekly outlines, and your text book. Nothing will be accepted from the Internet, or any other source. YOU MUST EMPHASIZE CLASS NOTES AND OUTLINES! You may use your book, but your answers will not be correct if you do not provide responses which reflect the class lectures/discussions. YOU MUST DO YOUR OWN WORK! You are not to discuss, or work on the exam, with anyone else. All writing must be your own. YOU WILL NOT SHARERead MoreAliens in This Immensity1633 Words   |  7 Pagesalien in Websters Dictionary. We all know aliens exist. As the United States of America, we see all kinds of different looking people everyday; whether they come from Mexico,China, England, or one of the many other countries on this planet we call home. Those are not the kind of aliens I want to make you believe in though, not the aliens from different countries, but the ones from a different world. I strongly believe that the exterestrail life that we havemade movies, books, and jokes about forRead MoreBaggit1755 Words   |  8 Pages- Baggit is a leading Indian premium brand of ‘Bags amp; accessories’ for women that is designed and manufactured in India. - Baggit Evolution. †¢ was born in 1990 and is based in Mumbai †¢ First sold from Inxs, Kemps Corner, Mumbai †¢ Spread like wild fire across trade channels in Mumbai and Delhi †¢ Distributed from Large Format Retail from 2000 †¢ First exclusive outlet in Atria mall, Worli, Mumbai †¢ Now retailed across country in all sales channels - Baggit Offering. †¢ Handbags †¢ WalletsRead MoreOutline Game Theory2132 Words   |  9 PagesB6838 Game Theory Instructor Name: Title: Tel: Email : Adjunct Faculty David Cheung Game Theory (Semester 1, Full course, No final in-class exam) (65) 9022 4161 david.cheung@ntu.edu.sg COURSE DESCRIPTION Game theory provides managers a structured and coherent approach to making better strategic decisions in an environment where conduct of competitors is often uncertain. 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The interdisciplinary study of humanity’s relationship with other organisms and the non-living physical environment is termed a) ecology b) sociology c) political science d) risk analysis e) environmental science 2. What activity/activities contribute(s) to making the human species the most significant agent of environmental change on Earth? a) continued population growth b) consuming non-renewable resources c)Read MoreSome of My Note for Ict Exam(Spm)1951 Words   |  8 PagesICT’S EXAM TIPS * What/ Give/ State/ Indentify/ Name : Give answer in 1 sentence/word. * Explain/ Describe/ Justify : Give answer more than 2 sentences. * Section B: Answer can in point form. 1.0 INFORMATION AND COMUNICATION TECHNOLOGY AND SOCIETY Define ICT. * The technology required for information processing. * The use of electronic computers, communication devices and software applications to convert, store, protect, process, transmit and retrieve information fromRead MoreUsing Simulators For Advance Clinical Research3490 Words   |  14 Pagesclinical data. Introduction In order for medications (or devices) to be approved in the United States by the Food and Drug Administration (FDA), rigorous studies must be completed which involves human participation. Careful consideration takes place in deciding the trial design, study objectives, inclusion and exclusion criteria, statistical analysis, quality and control measures, record handling, and treatment of subjects. However, this wasn t always the case. It wasn t until WorldRead MoreManagement: Case Analysis3434 Words   |  14 Pagesï » ¿ MGMT 2130 CASE ANALYSIS Exam Winter 2015 STUDENT NAME:________________________________ I.D.#_________________ INSTRUCTIONS: No electronic devices of any kind are permitted during the exam. Make sure your cell phone/pager is turned off and kept out of sight. If you have a question or have to go to the bathroom, raise your hand. Answer all questions in the exam booklet. Time: 60 MINUTES Part Mark Received Section I / 12 Section II

Swot Analysis of Starbucks Free Essays

Management 303 SWOT Analysis of Starbucks Corporation Section I – Organizational History / Mission Statement In 1971, Starbuck’s opened its first location in the touristy Pikes Place Market in Seattle. The Starbucks name is derived from the coffee-loving first mate in the novel, Moby Dick. The logo, a two-tailed mermaid encircled by the stores name, continues with the theme and background of the name. We will write a custom essay sample on Swot Analysis of Starbucks or any similar topic only for you Order Now From the beginning, Starbucks prides themselves on not only providing their customers with high-quality whole bean coffees, but also with providing them with an inviting atmosphere. The mission statement, â€Å"to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time†, is seen today in the more than 15,000 locations in more than 150 countries. Section II – Strengths and Weaknesses In my opinion, the top two strengths of Starbucks is their strong brand image associated with their high-quality coffee and their committed and strong workforce. Their top two weaknesses in my opinion are their high premium prices and lack of internal focus. Strength 1 – Strong Brand Image According to G Serrano, â€Å"The strongest attribute that consumers associate with the Starbucks brand is its being known for specialty/gourmet coffee. Starbucks is a widely-recognized brand. Its top-of-mind recall is high. It is both a household name and a buzzword. † By becoming a household name people go to Starbucks to get the â€Å"Starbucks Experience†. This means that Starbucks has made their stores so inviting that people actually get up early in the morning, grab the paper or a good book and drive down to the local Starbucks and basically just chill out. They provide an optional light snack, a good cup of coffee, free Wi-Fi and the comfort of your own home. Being highly recognized for all of the above qualities has contributed in the growth and expansion of their many locations throughout the US and abroad. This is a huge strength in that that being on top of the market share pretty much ensures that no matter what they will continue to stay on top because of their branding and their popularity. Strength 2 – Committed and Strong Workforce Not only does the coffee drive customers to Starbucks, but the dedicated employees who care about their jobs and their customers do as well. Starbucks thinks so highly of their employees, they call them â€Å"partners†. The partners are the ones who create the atmosphere that makes the customers feel the way they do about Starbucks. As Hammers stated in her â€Å"Workforce Management† piece, â€Å"The company’s rich benefit blend keeps turnover low and employee satisfaction high. And that’s why it’s the Optimas Award winner for Quality of Life. As business owners and managers, our job is to make sure that our employees or partners, for that matter, are happy and well-trained. When this happens, as it has with Starbucks, it outwardly shows to the clientele and it makes them want to come back time and time again. Weakness 1 – High Premium Prices Starbucks is a premium brand that commands premium prices. As competitive pressures increase, the c ompany could be undercut by lower price rivals such as McDonalds or Duncan Donuts. Recession or downturn in the economy, like we are facing now, affects consumer spending. If Starbucks continues to increase prices over the next few years in the face of increasing coffee prices, there could be a downside to their forecast. In this highly competitive market and with less disposable income to spend, consumers turn to lower priced venues and competitors. † Starbucks should look into some sort of cost saving efforts when it comes to the coffee beans that they buy. I know they are known for their premium brands, but with prices on the steady increase something Weakness 2 – Lack of Internal Focus Starbucks has grown by leaps and bounds over the past decade or so. They seem to be consumed with growing their market share by increasing the amount of locations they have within the states as well as abroad. Serrano states just this point in saying â€Å"The growth strategy was not really the failing point. In fact, this augured well for the company’s bottom line. What the company’s executives failed to see was the fact that if it wanted to saturate the market, its product and service offerings were not really meeting the characteristics of the market. That is why the market perceived Starbucks as merely concerned with growth in the number of stores and profits. The wide potential market base did not see Starbucks as concerned with their needs. † Starbucks goes through a lot of effort to get the opinions of their partners and their clients. They even have a board of people who read the queries on a monthly basis to see where improvements can be made. Since they are putting in all the effort, they need to follow through and start listening to the very people that give them their profits. Expanding will do no good if you don’t have any customers. The more they neglect what their partners and customers are saying, the more they are going to lose touch. Section III – Opportunities and Strengths In my opinion, the two biggest opportunities for Starbucks are increasing their CRM and database marketing and expanding into new product lines. Strength 1 – Increasing CRM and Database Marketing One of the greatest opportunities for Starbucks is to increase their CRM and Database Marketing. At the moment Starbucks just asks you what you want, you pay for it, they make your drink and you are on your way. In order to better serve their clients and give back to them, they could come up with some type of rewards program. Many large retailers and food chains have already begun these programs. This would help them stay in touch with their clients by sending them emails of upcoming events, new drinks and new offers. They could also attach a rewards program for the customers who have a daily addiction to their drinks. This basically becomes a win-win situation for not only Starbucks but for their customers as well. Strength 2 – Expanding Product Lines and Services We all know that Starbucks has the best selection of coffees around. Unfortunately, that is all they do. I think one of the greatest opportunities for them would be for them to expand their food line to go along with their drinks. Seeing that they are open all day long and into the night, they could benefit greatly by developing a larger lunch line. They currently have small salads and finger sandwiches at some of their locations. By increasing their menu they could also increase their profits. This would help give them a competitive advantage of other cafes along the same lines as them. How to cite Swot Analysis of Starbucks, Papers

Omnitel Pronto Italia Essay Example

Omnitel Pronto Italia Paper Omnitel Pronto Italia Case Analysis Introduction Omnitel is a telecom company based in Italy, which had purchased the GSM license on Dec 1994. In a country where mobile phones are considered as a status symbol, Omnitel focuses on providing superior customer service and therby reducing churn rates. The company has a marketshare of 4% and is capable of giving Telecom Italia Mobile (TIM), the market leader, a close run for their money. The vision of Omnitel is to position cellular phone in a manner akin to wristwatch, which is personal and indispensable. Push Strategy by the monopoly market Leader TIM Vs Pull strategy of the new comer Omnitel: Telecom Italia with a 97% share of the 7. 5% market penetration rate in Italy had a sole aim of maintaining their cash flows. Hence apart from a high priced talk plans (relative to European counterparts) in response to the new competitor, TIM decided to offer incentive to the dealers. TIM was also responsible partly to the Italian customer perception that mobile phones more of a status symbol than a necessity. Omnitel, after paying a price of GSM acquisition in 1994 had no intention of entering a price war with the market leader. We will write a custom essay sample on Omnitel Pronto Italia specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Omnitel Pronto Italia specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Omnitel Pronto Italia specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Instead it positioned itself as a better customer service provider. Though this strategy helped to gain customer satisfaction and lower churn rate (12. 5% Vs 22% of TIM) it did not result in sales volume. Hence there was a proposal of new campaign called Libero by its Marketing Director. Libero â€Å"Libero† a unique plan proposed by Bona keeping in mind the current market and usage of the cellular phone. Libero plan was structured to compete with TIM, the leaders with high market share. It revolutionized the approach from the telecom company as it offered the plan without monthly fee. Libero plan has customized call rates of Lit. 595 and Lit. 195 during peak and off peak hours respectively. By eliminating the fee Omnitel wanted to increase the customer base as well as call volume. Despite of the fact that Omnitels Libero plan has higher call price compared to TIM, Omnitel was strategically ready to offer a very high quality service to the customers, a strong weakness of TIM. Beside this Omnitel didn’t subsidize the price of their handset as they were aware of the Italian consumer trend and willingness to pay. With the high quality service Omnitel wanted to develop brand loyalty which further helped for achieving greater penetration. This increases the demand among customers directly pushing the dealers to sell their phones without any negotiations. Europe Telecom Market Europe Cellular penetration rates are relatively modest, value for money due to combination of reduced cost of the service and improved quality of service, All cellular operators in Europe have moved to digitization the market is a competitive one, hence customer awareness is high which increases the demand in market. Growth prospects are very positive for this market. Country Name Scandinavia Finland Sweden Norway U. K Italy Penetration Subsidies/DC Churn Rate 0% 20% 23. 4% 25% 9. 3% 7. 5% N Y Y Y Y 12% 20. 5% 22% 28% 12. 5% Finland has a very interesting data having the lowest churn rate, without any subsidies/dealer commissions and a good penetration rate as compared to the other countries. Finland was the most sophisticated markets in the Europe. Analysis The plan Libero is a very good option for Omnitel to go ahead. Initially with this plan , total average revenue per customer per month is Lit. 90385 is less than when compared to that of TIM’s average revenue per customer per month is Lit. 93412. Even though there is a deficiency of Lit. 577 in the short run, but later on this plan will help Omnitel to achieve the lowest churn rate and greater penetration as what Finland has achieved with similar plan. Hence even though in the shorter run there will be lesser revenue generated, in the long run due to the increase of the customer base Omnitel will definitely make good profits by leaving TIM way behind. Also another advantage that Omnitel can gain by differentiating call rates for local and international as TIM has fixed calling rate @ Lit. 170/min. Hence segmentation can also offer a very good opportunity for Omnitel to position themselves among market segments.

15 News Writing Rules for Beginning Journalism Students

15 News Writing Rules for Beginning Journalism Students Gathering information for a news article is vitally important, of course, but so is writing the story. The best information, put together in an overly intricate construction using SAT words and dense writing, can be difficult to digest for readers looking for a quick news fix. There are rules for news writing that result in a clear, direct presentation, providing information efficiently and accessibly to a variety of readers. Some of these rules conflict with what you might have learned in English Lit. Heres a list of 15 rules for beginning news writers, based on the problems that crop most frequently: Tips for News Writing Generally speaking, the lede, or introduction to the story, should be a single sentence of 35 to 45 words that summarizes the main points of the story, not a seven-sentence monstrosity that looks like its out of a Jane Austen novel.The lede should summarize the story from start to finish. So if youre writing about a fire that destroyed a building and left 18 people homeless, that must be in the lede. Writing something like A fire started in a building last night doesnt have enough vital information.Paragraphs in news stories should generally be no more than one or two sentences each, not the seven or eight sentences you probably wrote for freshman English. Short paragraphs are easier to cut when editors are working on a tight deadline, and they look less imposing on the page.Sentences should be kept relatively short, and whenever possible use the subject-verb-object formula. Backward constructions are harder to read.Always cut unnecessary words. For example, Firefighters arrived at t he blaze and were able to put it out within about 30 minutes can be shortened to Firefighters doused the blaze in 30 minutes. Dont use complicated: We arrested the suspect, Detective John Jones said. (Note the placement of the comma.)News stories are generally written in the past tense.Avoid the use of too many adjectives. Theres no need to write the white-hot blaze or the brutal murder. We know fire is hot and that killing someone is generally pretty brutal. Those adjectives are unnecessary.Dont use phrases such as thankfully, everyone escaped the fire unhurt. Obviously, its good that people werent hurt. Your readers can figure that out for themselves.Never inject your opinions into a hard-news story. Save your thoughts for a review or editorial.When you first refer to someone in a story, use the full name and job title if applicable. On all subsequent references, use just the last name. So it would be Lt. Jane Jones when you first mention her in your story, but after that, it would simply be Jones. The only exception is if two people with the same last name are in your story, in which case you could use t heir full names. Reporters generally dont use honorifics such as Mr. or Mrs. in AP style. (A notable exception is The New York Times.) Dont repeat information.Dont summarize the story at the end by repeating whats already been said. Try to find information for the conclusion that advances the story.

What do Recruiters Want in a Resume Answers within…

What do Recruiters Want in a Resume Answers within†¦ Last week I heard from one of my clients who was offered a new job. When she got the offer, the hiring manager told her that when they saw her resume, they just *had* to find out who the person was behind this unusually crafted document! Interestingly, she had gotten less positive feedback from some other people. Yet she stuck with her slightly unconventional resume and it led her to a great job. A Sea of Opinions Perhaps what drives job seekers crazy more than anything else is that if they ask 7 people to review their resume, they will get 7 different opinions about what is working and not working about the document. This state of affairs is challenging for me as a resume writer too: no matter how great I think a resume is, there will always be someone who disagrees with at least something about it. In an attempt to set the record straight, and to debunk the rumors and folklore that abound in conversation about resume writing, Career Directors International recently conducted a survey of recruiters, human resource professionals and hiring authorities: Global Hiring Trends 2012 I encourage you to read the entire report if you can. It is a quick read, full of illustrative graphs and charts. To give you an idea of what’s in there, I am highlighting some of the most salient results here. The Truth about Page Limits! A question that comes up extremely frequently with job seekers is whether their resume can be more than one page- or more than two pages. During my Top 10 Ways to Make Resume Writing FUN webinar on July 12, someone asked whether his resume could be automatically rejected by a company simply for breaking the 2-page barrier. I am happy to report that these fears are for the most part unfounded. Page Preferences for Executive Resumes In the survey, 37% of respondents stated that â€Å"length is not an issue as long as the resume provides the right data to make decisions†- and 8% actually preferred a 3-page resume, vs. 6% who preferred a 1-pager! (Only 34% preferred a 2-page resume.) Perhaps most important, 58% of respondents stated that they would NOT penalize an executive candidate for having a resume that did not meet their preferences (only 5% stated they would do so). Here’s a surprise to me: Several respondents stated that 5 pages was the maximum length they would read! Did you hear that, ladies and gentlemen? A 5-page resume! I think this reality check is a good one for any executives attempting to squeeze their resume onto 2 pages. Clearly it is more important to include essential information such as achievements and experiences than to meet some mythical page requirement. A hard-hitting resume with a compelling message about what the executive will do for a company will almost always be read, regardless of length. Page Preferences for Non-Executive Resumes When it comes to non-executive resumes, there is a higher preference for 2-page resumes, at 37%, and a lower percentage of respondents who didn’t have a preference (21%). One-page resumes were preferred by 21% of respondents for non-executive resumes, and only 6% preferred a 3-page resume. I’m putting my money on the 2-page resume for non-execs! Conclusion on the page length issue: It’s not size that matters- it’s content! A hefty 54% of respondents said the length would not really matter if the resume were well-written and highly focused. As one respondent stated, â€Å"As long as the person has a reason for several pages and I can find value in what is written, I don’t care. However, if the rà ©sumà © is filled with nothing but job duties on 80 separate lines, it is a waste of space and my time.† (The same could be said of a 1-page resume that doesn’t deliver the goods.) Resume Format and Design Format and design questions rank high on jobseekers’ question lists. The question that most interested me was about graphs and charts on resumes. Surprisingly, 33% of respondents still have not received a resume with a chart or a graph. 24% of those who had seen charts and graphs found them helpful or very helpful, while 22% found them distracting. These results are rather inconclusive but indicate to me that if you work in a conservative industry it might be best to stick to the tried and true bullet format; in more innovative industries I think charts and graphs can be a great fresh approach. Also for someone climbing the ladder within the same company, charts and graphs might be very effective. I was also intrigued by the response to rumors that some recruiters and hiring managers never click live links because of the possibility of viruses. The results of this survey tell a different story. Although 17% of respondents never click on links, 62% of reported that they sometimes or always click on hyperlinks when provided. Regarding format, the survey found that Word (.doc or .docx) is the preferred format for receiving resumes by far, although 23% preferred PDFs. Tooting Your Horn I have begun to include testimonials on almost every resume. Should you put them on yours? Although 41% of respondents said testimonials would not influence their decision positively, 29% stated they would. To me that’s enough support to continue my practice of including testimonials when space allows. I’d rather have someone else sing my clients’ praises than have the clients toot their own horns. You might want to find a quotable quote for your own resume as well. No Rules What this survey brought home for me is that there are no hard and fast rules of resume writing. However, if you focus on communicating your skills and accomplishments honestly and professionally, in a way that matches who you are, I figure you can’t go wrong. Sure, as my client found out, there are multiple opinions out there and there is no way you will please everyone. But in the end, you only need to impress one person: the one who hires you. Do you want professional resume writing services to make sure you make the right impression? The Essay Expert’s Resume and Cover Letter Services will turn your resume into gold.